IP Trends Summit Europe
IP Video for Multi-Channel TV, VOD & Mobile Devices
16th & 17th May 2006, Monaco

Summit Agenda

09:00 – 09:15         Chair’s Welcome Address and Opening Remarks

Paolo Sidoti, Partner, Global IPTV Practice, Accenture

09:15 – 09:45         Opening Address: Changing Face of Digital Media Landscape  

• Identifying the emerging challenges of IPTV to the current multi-channel environment
• Mapping the growth of IP-ba
• sed TV market worldwide – Successful deployment strategies
• New delivery methods and new service propositions
• Evaluating the role of content in the IPTV market
• Need for innovation to differentiate service offerings in a crowded marketplace
• Analysing critical components for future success
• Industry predictions and forecasts - Where the market is going?

Paolo Sidoti, Partner, Global IPTV Practice, Accenture

09:45 – 10:15         Digital Content and its Impact on the Future Success of IP-based TV Marketplace

• What content is popular with consumers, and how is it priced?
• What is content being offered – multi-channel broadcast TV, content on demand – or both?
• How is the content acquired? What are the benefits of this approach?
• How did the competitive cable operators respond o the IPTV launch?          
• What have been the major problems so far, and how are they being overcome?

Nicholas Wheeler, Managing Director, ITN Multimedia

10:15 – 10:45         Unlocking the True Potential of TVoDSL – Creating New Business Models

• Offering advanced IP Video applications - DVR / HDTV/ VOD and SVOD
• Multi-channel broadcast TV as part of the IPTV package – should telcos partner with DTT or satellite?
• What are the winning business models? Success stories
• Billing, pricing and marketing strategies to maximize ROI
• Identifying new opportunities to increase revenue

Benjamin Schwarz, Head of International IPTV Deployments, France Telecom

10:45 – 11:15         Coffee Break

11:15 – 11:45         How to Increase Profits by Deploying an IPTV Network

• Using IPTV to gain new customers and increase ROI
• Integrated business models – What are the most profitable combinations of services?
• Why subscribe to IPTV? – Establishing the value proposition to the consumer
• Beyond Triple Play - Creating new opportunities to increase revenue
• The case for and against focusing on niche and on-demand content

Paolo Agostinelli, Chief Marketing Officer, FastWeb

                                                                              
11:45 – 12:15         Leadership Lecture: Raising Funds and Investments - Are the IPTV Growth Predictions Realistic?

• Analysing current regulatory and demographic environment – Balancing restrictions on regulatory
• Examining global M&A activity and strategic partnerships
• Scrutinising financial environment in the current market – What are the high yield market conditions?
• Identifying new services and enabling technologies that drive investment and funding

Mark Beilby, Managing Director, Capital Markets, Dresdner Kleinwort Wasserstein

12:15 – 12:45 Commercial IPTV - Analising the IPTV Deployments Across Europe / Facts & Reality   

• Lessond learned from 12 commercial IPTV deployments
• What have been the major problems so far, and how are they being overcome?
• There is no killer service - but there is a solution!
• What makes IPTV compelling for the end user?
• Successful sales campaigns
• How did the competetive satellite operators respond on the Telco IPTV launch?

Owen Holstrom, Business Development Director Strategic Partnerships, Kreatel, part of Motorola IP Video Solutions

12:45 – 14:00         Lunch & Networking Break

Afternoon Streams – Choose to Attend One or Pick and Mix

Stream One – Hub One:

14:00 – 15:30         Panel Session: Distribution and Management of Digital Content – Key Issues and Concerns

• Content strategy, deployment and rights acquisition – what do you need to know?
• What content the does the consumer really want?
• Which path should you choose - content on demand, full broadcast bouquet or hybrid with FTA?
• How do you set about establishing and fostering effective content relationships
• Using aggregators to obtain content – is this the best approach?
• What are the hurdles? Dealing with a piracy issues
• Successful pricing strategies – maximizing revenues through optimized pricing
• Impact of digital era on content creators

Moderator: Jude Umeh, Consultant & Technical Architect, Capgemini
Melanie Honnor, Vice President, New Media Europe, Discovery Networks
Simon McGrath, Director, Strategy & Development, On Demand Group
Fintan McKiernan, SVP, Global iIPTV Solutions, Digisoft.TV
BBC, Speaker to be announced
Nicholas Wheeler, Managing Director, ITN Multimedia
Stephen Petheram, Content Marketing Manager, EMEA, Microsoft TV

15:30 – 16:00         Case Study: Mobile TV – Moving from Big Screen to Small Screen

• What makes good mobile content
• Building successful mobile content market – Exploring revenue opportunities
• What are the key issues of the mobile content market?
• Creating effective strategies with regards to mobile content
• How to Capitalize on the Mobile Media Opportunity
• Identifying the buyers and sellers in the current marketplace
• What distribution possibilities might there be for content?

Jude Umeh, Consultant & Technical Architect, Capgemini

16:00 – 16:30         Coffee Break

16:30 – 18:00         Panel Session: Getting a Tight Grip on Content Protection - Digital Rights Management vs Conditional Access

• Can the industry allaying the security fears of the studios and other content producers?
• Traditional conditional access protection – is this a good approach for protecting IP content?
• Digital Rights Management (DRM) – Are we there yet, how does it work, how effective is it?
• What are the technological challenges still to be overcome?

Moderator: Jude Umeh, Consultant & Technical Architect, Capgemini
Alain Nochimowski, Head of DRM, Technology Group, Viaccess
Christopher Rosebrook, Director, Global Product Marketing, Irdeto
Holger Ippach, VP, Global Head of IPTV, Nagravision
Patrick Fleming, Sales Director, EMEA, Macrovision
Rist Brouwer, VP, SafeNet

Stream Two - Hub Two:

                                                        
14:00 – 15:00         Panel Session: Broadband Market Place– Boosting Revenues through Video, Voice, Data and Other Value Added Services

• What new value added services are being rolled out on broadband
• How are these services being priced – what business opportunities do they represent?
• Where should you concentrate your resources first – VoIP, IPTV, IP-VOD?
• Selecting the right business partners – Aggregators, broadcasters, DTT providers
• VOD as a “Killer Application” for the IP TV model - How to get more value out of VOD Content.
• Tailoring the new products and value added services to your customers

Moderator: Ian Weightman, Vice President, IMS Research
Neil Dholakia, Senior Director, Worldwide Architecture, Motive
Bill Correll, Director, Corporate Development, Broadband & Digital Media, Sun Microsystems
Meredith Flynn-Ripley, COO, Integra5
Owen Holmström, Business Development Director Strategic Partnerships, Kreatel, part of Motorola IP Video Solutions

15:00 – 15:15 Case Study: When IPTV Meets HDTV - From Concept to Reality

Jean-Luc Gustin, Senior VP, Corporate Development, SES Global

15:15 – 16:00         Panel Debate: Sustaining the Technical Edge - Cable and Satellite Companies' Response to Telco's IPTV Deployments

• What are the competitive advantages possessed by cable, and is it vulnerable?
• Will the satellite operators roll-out other broadband services?     
• Is the battleground going to be triple-play? Who has the best solution?
• What do investors think – will they back IPTV when is goes head-to-head with cable and satellite?

Moderator: Steven Spittaels, Associate Principal, McKinsey & Company
Tom Rosenstein, Vice President, Business Development, SeaChange International
Jean-Luc Gustin, Senior VP, Corporate Development, SES Global
Peter Percosan, Director Broadband Strategy, Texas Instruments

16:00 – 16:30         Coffee Break

16:30 – 17:00         Case Study: Delivering Video to Mobile Devices – What Does It Take to Make It Work?

• Opportunities and challenges of mobile multimedia
• Mobile media services - The key for the growth of Mobile Communications?
• Creating new revenues in both the telecom and media sectors
• What are the most successful new services deployed in mobile networks?
• What are the regulatory challenges to mobile broadcast services
• Charging for Mobile Media

Dr. Janne Aaltonen, Director, Watch New Experiences, Multimedia, Nokia

17:00 – 17:15        Case Study: PCCW / Experiences from the Field - Key Success Factors for IPTV Deployment

• How did PCCW gain 50% market share from the incumbent CATV operator?
• Why do 90% of broadband Internet subscribers also subscribe to the NOW TV service?
• Keys to differentiating the service based on content, bundling, pricing, and personalized television
• The impact of a "playing to win" culture
• Relentless innovation to widen the gap with incumbent operators

Sarah Hackforth, VP, Sales & Operations, EMEA, Entone Technologies

                                       
17:15– 18:00        Panel Session: Exploring the Next Generation Technologies for Delivery of IP VOD

• Are the technologies ready for the successful IP VOD mass deployment?
• A practical perspective – What is needed to roll-out and IP VOD service, and what does it cost?
• Security challenges posed by digital distribution over broadband networks
• Compatibility with high-definition images - The key for the next generation electronic products?
• Powerline TV – Will BPL enable the utilities to offer IPTV over the power-lines?

Moderator: Sebastian Moeritz, Chairman, MPEGIF
Sarah Hackforth, VP, Sales & Operations, EMEA, Entone Technologies
Tom Rosenstein, Vice President, Business Development, SeaChange InternationalFederico Sanchez, Product Line Manager, IP Video EMEA, Connected Home Solutions, Motorola
James Wilkinson, VOD & Ad Insertion, Market Manager, EMEA, C-COR              

                                                                   
Day Two, Wednesday, 17th May 2006 / Morning Keynote Plenary Sessions:

                               
09:00 – 09:30         Keynote Address: Evaluating the Challenges of IPTV Deployments and How to Overcome Them

• What telcos need to know when entering the video distribution business
• What are the technical requirements for successful deployment of IP based video?
• Scrutinizing the IPTV Advantages & Disadvantages
• Introducing video services over the existing broadband infrastructure
• How to determine the successful strategy to achieve your goal
• Lessons learned

Jacques Bughin, Director, McKinsey & Company

09:30 – 09:45         Case Study: Sustaining the Customers' Loyalty - What's the Catch / Who Will be the King of the Customers?

Indra Asander, Head of Consumer Segment, TeliaSonera

09:45 – 10:30         Operators Panel Debate: Gearing Up for Triple Play and Beyond – Building the Multi-Service Networks for Next Generation Services

• Understanding the market expectations
• What are the strengths and weaknesses of current networks?
• Determining future customer requirements – Shaping telcos’ infrastructure choices
• What are the applications beyond triple play – should you be deploying them yet?
• How can you ensure that your network will be able to support next generation video services?
• Entering Interactive TV business – Key issues and concerns
• Competing with the Cable MSOs - Will IPTV displace traditional video services delivery?
• What does the future hold?

Moderator: Sebastian Moeritz, Chairman, MPEGIF
Indra Asander, Head of Consumer Segment, TeliaSonera
John Blake, Head of Hosted IP Telephony, BT Global Services
Benjamin Schwarz, Head of International IPTV Deployments, France Telecom
Denis Martin, COO, Monaco Telecom

10:30 – 11:00         Coffee Break

11:00 – 11:30         Case Study: VoIP – The Next Big Thing in Voice Telephony? – Are We There Yet?

• Analysing the VOIP space - What are the targeted markets for VOIP?
• Current deployments of VOIP services – Service rollout expectations and beyond
• Identifying the major drivers and potential pitfalls of the VOIP markets
• Analysing the charging schemes – What are the revenue expectations?
• Selecting the right type of VOIP - Enabled products and services
• Technical basis for VOIP services
  

John Blake, Head of Hosted IP Telephony, BT Global Services

11:30 – 11:45         Case Study: Mobile TV and Convergence

Kurt Sillén, Vice President, Head of Mobility World, Ericsson

11:45 – 13:00         Technology Panel Debate: Scrutinizing IPTV Technology – What is Emerging and Where are we Heading?

• Do existing networks offer sufficient bandwidth and Quality of Service (QoS) for triple-play?
• Is IP Triple Play really possible over DSL?
• ADSL2+ - does it solve the problems, or just create new ones?
• VDSL – a niche player or the optimum technology for IPTV?
• FTTH – the Holy Grail or a step too far?
• Developing triple play capable networks that offer VoIP – What does it take to make it work

Moderator: Tom Rosenstein, Vice President, Business Development, SeaChange International
Andreas Mueller-Schubert, President, Fixed Networks Solutions, Siemens AG
Gary Southwell, General Manager, IPTV Solutions, Juniper Networks
Rob Piconi, VP, GM, Broadband Solutions, Lucent Technologies
Tiaan Schutte, VP, Information, Communication & Entertainment, (ICE), Fixed Solutions, Alcatel
Sam Fuller, Vice President, Marketing, AMCC

11:45 – 13:00 Lunch & Networking Break       

Stream Three – Hub One:

14:00 – 15:00         Panel Session:  Video Compression Standards – Are we ready for IP HD?

• What are the practical initiations of MPEG-2? – What’s involved in moving to the new codecs?
• MPEG-2, MPEG-4, VC1 - Which route should IP TV follow?
• How will the codecs evolve from here – What’s on the horizon?
• When is multi-stream IP HDTV going to be really viable?
• What new standards and regulations do you need to be aware of?

Moderator: Ian Weightman, Vice President, IMS Research      
Jim Beveridge, Director of Broadcast and Broadband Policy, Microsoft Corporation
Eric Rosier, Director of Solutions, EMEA, Harmonic
Sebastian Moeritz, Chairman, MPEGIF
Giles Wilson, Chief Architect, TANDBERG Television

15:00 – 16:00         Panel Session: Enabling Technologies for Mobile Media Services – What’s the Roadmap?

• IP Multimedia over next generation wireless networks – are we really there yet?
• How will IP Multimedia Sub-Systems (IMS) affect the mobile media market?
• What’s out there? The options for multi-channel TV delivery: DVB-H, DMB, IDBT, MBCO, Mediaflow
• Which other applications will drive demand amongst the consumers?
• Delivering content through mobile networks – What does it take to make it work?
• What new formats might migrate to the mobile?

Moderator: Alex Green, Market Analyst, IMS Research
Matt West, VP, Mobile Media Worldwide, Alcatel
Bob Tyler, Director, Business Development, National Grid Wireless
Kurt Sillen, VP, Head of Mobility World, Ericsson       
Shlomo Wolfman, Co-Founder & COO, Starhome
Dr. Janne Aaltonen, Director, Watch New Experiences, Multimedia, Nokia

16:00 – 16:30         Coffee Break

16:30 - 17:00          Case Study: The Brief History and Long Future of Video over IP - A Semiconductor Provider's Perspective

Sam Fuller, Vice President, Marketing, AMCC

16:30 - 17:30          Case Study: Enhancing IPTV Opportunities through DVR/PVR Technology

• DVR – Becoming true multimedia convergent devices? 
• Market Expectations for DVR - Deployment and consumer behavior
• Extending the Potential of DVR in the Future – Analyzing successful applications
• Client-side versus Network DVR – which approach is best for IPTV?
• How to use the DVR to maximize IPTV profits

Floris van den Broek, VP, GM, Telecom, Philips Consumer Electronics, tbc

Stream Four – Hub Two:

THE REST OF THE IPTV EQUATION, SET-TOP BOXES, SOFTWARE, AND THE HOME NETWORK

14:00 – 15:00         Panel Session: Software essentials – from the OS through Middleware to the User Interface

• Early IPTV systems have often used proprietary middleware – Is this set to change? 
• What role will MHP/GEM play in IPTV – what are its benefits and shortcomings?
• What are the main OS considerations – is Linux going to be a major force in IP STBs?
• The right user interface actually increases ARPUs – what are the key ingredients?

Moderator: Paul Erickson, Market Analyst, IMS Research
Stephen Reeder, Executive Director, Marketing & Sales, ANT
Olivier Wellmann, Head of Product Marketing, EMEA, OpenTV
Yosi Glick, Executive VP, Business Development, Orca Interactive
Rudy Roth, Product Strategy, Marketing & Business Innovation, Manager, Philips Consumer Electronics

15:00 – 16:00         Panel Debate: Evolution of the IP Set-Top Box – Will it Become the Media Gateway?

• Will the IP Set-top box evolve to become the media hub of the home?
• Is the PC a better option for the home hub in an IP-centric world?
• Will the broadband modem remain separate or be integrated into the IP set-top box?
• Integration of the hard drive – will this be the option most telcos choose?
• Including a DTT tuner in the IP set-top box – developments in the combi-box
• What developments can we expect from the silicon vendors?      

Moderator: Paul Erickson, Market Analyst, IMS Research
Philippe Lambinet, CEO, ADB
David Gillies, Director of Technology, Pace Micro Systems
Alon Meller, Director of IPTV Business Development, Amdocs
Steve Farmer, Director, Business Development, IPTV Products, EMEA, Scientific Atlanta

16:00 – 16:30         Coffee Break

16:00 – 17:00         Panel Session: Moving Digital Home Entertainment Beyond the Living Room

• What is the vision for the fully integrated home – How close are we?
• A/V home networks – Can 802.11 or HomePlug AV really do the job effectively?
• Sharing stored video content throughout the home – What are the most effective solutions today?
• Beyond the home – sharing the content to mobile devices and the car – what are the challenges?
• Getting the message onto the street – how do we convince the consumer of the benefits?

Karthik Ranjan, VP, Product Management, Amino Communications & guest speakers