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Day One, Tuesday 17th November 2009 / Morning Plenary Keynote Sessions:

08:45 – 09:00         Chair’s Welcome Address and Opening Remarks
Ian Weightman, Vice President, IMS Research

09:00 – 09:30         Analyst Lecture: What’s in Store for the Bluetooth Now and Near Future

• Scrutinizing the current market – successes and failures
• Has Bluetooth moved from a niche to a mainstream technology?
• What are the key use case scenarios driving Bluetooth technology today?
• Identifying the “Killer Applications for Bluetooth
• The role of Bluetooth in Non-Consumer Market
• Where does Bluetooth go from here?

Alex Green, Senior Research Director, IMS Research
Fiona Thomson, Research Director, Connectivity Group, IMS Research

09:30 – 10:30         Case Study: BiteBack: Is Bluetooth Cool? / What Do Consumers Need from BT Community?

• Is Bluetooth being pushed by the OEM community or pulled by consumer demand?
• What are the key ingredients for a successful Bluetooth implementation?
• What are the key barriers that the Bluetooth community needs to focus on addressing?

Vince Holton, Managing Editor, Incisor / Incisor TV

10:00 – 10:30          Setting the Scene: Bluetooth Low Energy Technology Position Today & the Vision for Tomorrow

• When will the specification for Bluetooth low energy be finalized?
• When will the first ICs and low energy-enabled equipment be shipped?
• Will dual mode Bluetooth low energy be designed as standard into the main classic Bluetooth applications?
• How receptive are equipment suppliers in the single mode target markets being to the technology?
• How low energy and how low cost will the technology really be?

Anders Edlund, Marketing Director EMEA, Bluetooth SIG

10:30 – 11:00         Coffee Break

11:00 – 11:30         Leadership Lecture: Interoperability – Bringing a New Dimension to Ultra Low Power Wireless Connectivity

• Where does Ultra Low Power Bluetooth Technology Fit into the Bluetooth Landscape?
• Practicalities of Bluetooth and ultra low power Bluetooth radio integration
• Will standalone Bluetooth Low Energy ICs support true ultra low power operation?
• How will power consumption compare to existing proprietary solutions?
• Fundamentals of low cost wireless
• How will standalone IC prices compare with the proprietary solutions that already exist?
• What is the reality and practicalities of standalone to standalone communications?

Thomas Embla Bonnerud, Product Manager, Ultra Low Power Wireless, Nordic Semiconductor

11:30 – 12:45         Panel Debate: Key Use Cases Driving Single Mode Bluetooth Low Energy Technology - Covering Healthcare, Sport & Fitness, Watch and Other Innovative Applications

• How can Bluetooth make an impact in home healthcare and telehealth?      
• What benefits will it bring to consumers and health professionals?
• Usage of Bluetooth low energy technology in sport performance equipment?
• How can mobile operators make money by integrating BT technology?
• Watch to cell phone communications – what are the applications?
• Implementing Bluetooth technology in a watch – what’s the catch?
• Exploring prospects for growth of Bluetooth Low energy across other vertical markets

Moderator: Vince Holton, Managing Editor, Incisor/Incisor TV 
Mats Andersson, CTO, connectBlue
Thomas Embla Bonnerud, Product Manager, Ultra Low Power Wireless, Nordic Semiconductor
Niclas Granqvist, Manager R&D, Technology, Polar Electro Group
David Rosales, Director, Watch Technology, Fossil
Christian Lührs, Managing Director, Stollmann
Philippe Koller, W&S Business Unit Manager, EM Microelectronic
Anders Edlund, Marketing Director EMEA, Bluetooth SIG

12:45– 14:15          Lunch & Networking Break

14:15 – 14:45         Case Study: Watch to Cell Phone Communication

• What information do consumers wish to view on their watch via a Bluetooth low energy link?
• Will Bluetooth low energy allow the watch industry turn the cell phone from foe to friend?
• Will watch to cell phone be the only link? Or will there be use-cases that demand watch to PC, watch to car or watch to other connections?
• What technical and market obstacles exist for implementing Bluetooth technology in a watch?

David Rosales, Director, Watch Technology, Fossil
 

14:45 – 15:00         Case Study: Bluetooth Handsets – New Applications and Innovations

• Evolution of Bluetooth core use cases – voice communication and audio streaming
• Bluetooth for high speed use cases – or maybe WiFi direct?
• Bluetooth profiles or open applications – disruption and innovation in open platforms

Patric Lind, Senior Specialist Local Connectivity, Sony Ericsson

15:00 – 15:15         Case Study: Scrutinizing Current Major Use Cases for Headsets
Juha Reima, CEO, IQUA LTD

15:15 – 15:45         Coffee & Networking Break
15:45 – 17:00         Panel Debate:  Bluetooth Headsets and Handsets – New Applications and Innovations

• What cellular applications is Bluetooth being used for?
• Mobile device platform – how will UWB and 802.11 be used for?
• Will headsets remain a cellular accessory or will their use widen?
• Are headset markets stratifying in the same way as cellular terminals?
• What are the major use cases for headsets and handsets?
• What new applications will Bluetooth headsets and handsets be an integral part of?
• What does the future hold for stereo headsets?
• What should consumers expect in the future?

Moderator: Alex Green, Senior Research Director, IMS Research
Patric Lind, Senior Specialist Local Connectivity, Sony Ericsson
Mike Short, VP, Research and Development for O2, Chairman of the Mobile Data Association
Juha Reima, CEO IQUA
Michael Carter, Senior Portfolio Manager, Automotive Products, Motorola
Ian Macnamara, Chairman, Board of Directors, Bluetooth SIG, Principal Architect, Connectivity Chipsets, Nokia

Day Two, Wednesday 18th November 2009

08:45 – 09:00         Chair’s Welcome Address and Opening Remarks
Ian Weightman, Vice President, IMS Research

09:00 – 09:30         Opening Address: Challenges & Pitfalls of Integrating Multiple Wireless Technologies at Silicon Level

• Overview of how the market is evolving from single technology solutions to multiple technology solutions.
• How will the market for combination ICs affect the market for stand-alone technology solutions?
• What are the key ingredients for the successful implementation of multiple technologies?
• What technologies are IC vendors looking to combine & what are the popular combinations?
• What factors will influence their uptake?
• What are the benefits of combining multiple wireless stand-alone chips on one IC?
• Will a single-chip or multi-chip approach be the most likely scenario?
• What are the cost savings to OEMs?

Gordon Lindsay, European Product Manager, Broadcom
09:30 – 10:30         Panel Session: How Applications Will Shape Combination ICs

• What issues are most important to handset OEMS?
• What demands are placed on IC vendors producing combination ICs optimized for handsets?
• When integrating combination ICs, what issues are most important to PC OEMs?
• What demands are placed on IC vendors by OEMs looking to integrating combination ICs into PCs?
• How far behind the handset environment is the PC environment in terms of integrating combination ICs? Why is this?
• Will this affect the roll-out of combination ICs into cellular handsets and related products?
• What key challenges remain?

Moderator: Fiona Thomson, Research Director, Connectivity Group, IMS Research
Neil Tebbutt, Systems and Standards Manager, Connectivity & Peripheral Division, BU Connectivity, ST-Ericsson
Gordon Lindsay, European Product Manager, Broadcom
Texas Instruments, Speaker to be announced
Raj Gawera, Head of Marketing for Handsets, CSR

10:30 – 11:00         Coffee & Networking Break

11:00 – 11:30         Case Study: GPS Integration with Bluetooth and Other Short Range Wireless Technologies.

• What are the unique design issues associated with GPS combination chips?
• What are the pros and cons of competitive GPS design approaches and how do they compare?
• How will changes in the GPS competitive environment affect the market and the design and uptake of GPS combination chips?
• What are the key vertical markets for GPS combination chips?
• What is the market outlook each of the possible GPS combinations?

Neil Tebbutt, Systems and Standards Manager, Connectivity & Peripheral Division, BU Connectivity, ST-Ericsson

11:30-12:00            Case Study: Adding NFC, 802.11 and Others to a Combination IC

• Drivers for combining NFC with another wireless IC
• What are the use-cases for NFC?
• Why is there a demand to integrate the technology with other short range wireless solutions?
• What is NFC’s place in the Bluetooth 2.1 EDR standard?
• Is ease of pairing enough of a reason for OEMs to absorb the extra cost of NFC?

Speaker to be announced

12:00– 13:30          Lunch & Networking Break

13:30 – 15:00         Panel Session: Peer-to-Peer Wireless - Which High Speed Technology will Prevail?

• Bluetooth ® High Speed, peer-to-peer 802.11, Wireless USB, Wireless HD™, WHDI & WiGig – all contenders for high speed peer-to-peer communication, but which ones will prevail and in which applications?
• With companies rolling out peer-to-peer 802.11 solutions, does the market really need Bluetooth ® High Speed technology anymore?
• Which solutions are Consumer Equipment OEMs considering for real-time video streaming applications? When can we expect to see high volume shipments of end-equipment devices using these technologies?
• With UWB not featuring in the Bluetooth ® High Speed spec in the short- to medium-term, what is the future for UWB? Will the Wireless USB market be large enough to sustain a UWB industry?
• What are the real-world applications for 60GHz wireless? What are the limitations of the technology?

Moderator: Vince Holton, Managing Editor, Incisor/Incisor TV 
Patric Lind, Senior Specialist Local Connectivity, Sony Ericsson
Ian Macnamara, Chairman, Board of Directors, Bluetooth SIG, Principal Architect, Connectivity Chipsets, Nokia
Gordon Lindsay, European Product Manager, Broadcom
Raj Gawera, Head of Marketing for Handsets, CSR

15:00– 15:30          Coffee & Networking Break